Autism Europe Congress

(Objective)
Talking about a disability isn't easy. This congress highlights the last studies and discoveries on autism. It's open to everyone. So we had to Create a communication that didn't only talk to scientists but also to families, teachers, people with autism, ... we wanted to modernise the image of this kind of health congress.

‍(solution)
The campaign turns around the notion of 'changing our view' on autism. Instead of focusing on the negative consequencies of this disability, we chose to put the spotlight on what makes autism beautiful in its very own way. Of course it is still a disability, but by changing our point of view, we are able to see what makes those people exceptionals and full of qualities. Inviting people to make a first step towards people with autism through the use of an app and Augmented reality.

(Client)
The Autism Europe Congress.